OMBRE DIGITAL

The Digital

Fashion
Society

is a resource for marketers, entrepreneurs, fashionistas and small business owners of all forms. We share insights, strategies and thoughtful opinions on how to improve your brand presence and marketing online.

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Six Takeaways from Blogger and the Brand Womens’ 2019

Blogger and the Brand is an event that’s as much about collaboration as education. Here are six takeaways from the night’s panel discussion between Evie Phillips, Norah Murphy and Rohma Siddiqui on how content creators can take their brand and collaborations to another level.

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Blogger and the Brand Womens’ 5th Annual NYFW Event Recap

Ombre Digital hosted the 5th annual Blogger and the Brand on Monday, September 9th at the LIspenard Loft. The event focuses on fostering new collaborative opportunities for emerging local bloggers and small fashion businesses alike, by creating an intimate networking environment for over 200 bloggers and local designers during NYFW.

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Fashion Week Events Open to the General Public – SS20 Edition

Fashion week is often thought to be exclusive, industry only affairs. However with the rise of social media and decreasing relevance of seeing fashion months before consumers can buy, many brands are creating direct to the public activations for their core consumer and beyond. Here are a few events that are open to the public during NYFW.

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How Two Legacy Denim Brands Stay Relevant on Instagram Today

Do you remember the “Impossible is Nothing” campaign by Adidas? A quick refresh: the campaign highlighted  boxing legend Muhammad Ali, long-distance runner Haile Gebrselassie, football icon David Beckham and NBA star Tracy McGrady, who challenge the impossible by taking risks, setting new records, changing conventions. It wasn’t about a sexy model or some state of the art technology

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Ten Inspiring Female Entrepreneurs Building their Fashion Empire

Just in time for International Women’s Day, here is a list of ten inspiring young female entrepreneurs who are building their own fashion empires that you might not have heard of. Check it out.

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Blogger and the Brand Third Edition Event Recap

For the third straight year, emerging brands and growing bloggers have come together during New York Fashion Week to forge new relationships, build stronger networks and learn directly from their peers how to achieve stronger results from collaborations and continue to grow their personal brand. While quite a few of this year’s attendees had participated

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Are Fashion Magazines Truly Losing Their Influence?

This post originally appeared on Vestoj.com, written by Anja Aronowsky Cronberg on July 6, 2017. WILL I GET A TICKET? A Conversation About Life After Vogue With Lucinda Chambers by Anja Aronowsky Cronberg Keywords: Expectation and Anxiety, Fashion journalism, Fashion like a shoal of fish, Life After Vogue, Private vs public failure EDITOR’S NOTE: Following the original publication of this article, we’ve been

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Blogger and the Brand Shop at Vera Bradley Recap

The day was Wednesday, May 31st, a day forecasters predicted would be beset with rain and clouds, but the sun prevailed. Right up until the minute the sun set, the weather was picturesque: a warm, sunny 75 degree setting for avid shoppers and brand enthusiasts. The highly instagrammable New York City flagship of Vera Bradley

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Seven Newsletters We Recommend Fashion Marketers Subscribe To

As fashion brands, we all know the value of staying informed. It pays well to know the latest consumer trends, be aware of other brands great packaging and development and always watch your competitors. However in reality this isn’t always possible, with the hectic schedule of production, manufacturing, fulfillment, accounting, marketing and more facing a