The world of sustainability cannot exist in a world that doesn’t respect it. As respect is earned before given; it all starts, as always, at the top. Before fashion-lovers and consumers can truly grasp what it means to go green, the more prominent household names and labels need to as well. This year, New York
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is a resource for marketers, entrepreneurs, fashionistas and small business owners of all forms. We share insights, strategies and thoughtful opinions on how to improve your brand presence and marketing online.
The Third Wave of Influencers – Gen Z Takes the Stage
Influencer marketing has the greatest impact on Gen Z, as they grew up with mobile devices. But why do they trust influencers over most other forms of advertising?
Influencer Marketing Scams You Should Be Aware Of
Most people don’t like being advertised to. This reality creates even more hurdles for brands as they seek to reach increasingly segmented consumers across a plethora of digital platforms. As a result, brands and marketers have to get more creative in choosing how to spread the word about their product or service. And they have, as
How These DTC Clean Beauty Brands are Driving Explosive Growth
Clean beauty has become all the rage in the cosmetics and toiletries industries. Here’s how startup clean beauty brands are using creative product marketing to drive measured growth.
7 Amazing Editorial Calendar Tools You’re Missing That Are Not “CoSchedule, Trello or Buffer”
Looking to improve your content marketing? Here are 7 amazing editorial calendar tools that you haven’t heard of that are Buffer, CoSchedule and Trello alternatives.
Is Sustainable Fashion Only for the Rich?
Natasha Harding of Cosmopolitan UK explores how advocates and consumers are finding ways to be sustainable despite high clothing costs.
On Trend Sustainable Fashion In the Wake of COVID-19
Amid the COVID-19 pandemic, fashion designers from all over the world have taken the initiative to promote sustainability, eco-friendliness, and inclusivity within the industry. The result? More consumers have taken these practices into account when purchasing new clothes. But let’s look at the facts: retail sales across the globe and especially in the luxury sector
Six Sustainable Brands Launching Despite COVID-19
Would you launch your brand during a global pandemic? While many sustainable fashion and clean beauty brands struggle to drum up sales amid geo-political restrictions, these six brands took the leap and launched despite COVID-19.
How Pact Has Made Their Impact on the Sustainable Fashion Industry
Pact Organic has long been recognized as a leader in sustainable fashion. They did so by not only by ethically creating a sustainable product, but also appealing to consumer sentiment.
Girlfriend Collective’s Activewear Proves Actions Trump Words in Sustainability
In 2017, a new athleisure company kept their story transparent and their leggings the exact opposite. No see-through material. No waste. No pills, and no child labor or employee exploitation in the factory. Sustainably and ethically made, leggings from Girlfriend Collective hit mailboxes in 2017, and the best part? They were free. Now, the company is