It’s the most wonderful time of the year. Well, to us fashion enthusiasts. New York Fashion Week (NYFW) is upon us, with the official kick off scheduled for Friday, February 11th. The winter edition of Fashion Week is often less publicized than it’s September counterpart, yet is just as fabulous and fashion-forward. The most exciting
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Sisters Behind Sustainable Fashion Label ‘Siz’ Talks Strong Brand Values and How they Shape Consumer Communication
Sisters Raquel and Sofia of SIZ explain how the build and maintain the sustainable brand values and how this shapes marketing to customers.
Pioneering Fashion Influencers to Watch in Sustainable Fashion and Beauty
In our current fashion and beauty landscape, you would be hard pressed to find a brand without language around their commitment to sustainability. Terms like “zero waste”, “planet-friendly”, “ethical”, or “recyclable” are ubiquitous. Today’s shrewd consumer needs to trust that the intent behind these words is more than just a greenwashing marketing tactic. Marketing teams
5 Greenwashing Examples And How to Avoid Them in Your Brand’s Marketing
Greenwashing, Coloring the Fashion Industry in Deception The green movement is booming, especially in the fashion industry. Consumers are realizing the disastrous impact fashion brands (most especially fast fashion brands) are having on the climate, workers, animals and the world’s oceans. The environmentally conscious consumer of today searches for “green” products. It’s a sentiment growing
Useful Facebook Ad Tools That Make Your Job Easier
Facebook Advertising can certainly be difficult, but here are a few tools that can make your job as an ad manager much easier.
Making Sustainability Less Beige: A Conversation With Goldune Founder, Azora Zoe
When browsing the websites and stores of brands that market themselves as sustainable, one thing is often evident. The sustainable retail space has a real love affair with beige. Sustainable brands are often typecast by neutral color palettes, natural woven fabrics, and a distinct minimalist aesthetic. But this beige-ness applies equally to representation inside the
Sustainable Certifications You Should Know
As sustainability continues to grow as a deciding factor for consumers when shopping for beauty or fashion, understanding sustainable certifications can make or break your busi
Sustainable Vs. Ethical: Six Brands That Are Doing Both
Sustainable. Ethical. These words and other related terms have permeated the fashion industry at unprecedented levels over the last several years. Since the start of 2020, the fashion search platform Lyst has seen a 37% increase in searches for sustainability-related keywords, with more and more brands seeking to attract these increasingly conscious consumers. Despite the
Five Wholesale Strategies for Small Fashion Brands
In this turbulent time with many industries feeling the financial impact resulting from the COVID-19 pandemic, there may be no better time to pursue wholesale strategies as a small fashion brand. Adopting wholesale strategies can position you to attract new customers by increasing your brand awareness and diversifying your distribution channels. As a result, you
Sustainable Style Series: The Canvas by Querencia
The Canvas is a modern sustainability focused retailer and community founded by Devin Gilmartin and Tegan Maxey. Learn more on how they are paving a unique path for sustainable retail.