Blogger and the Brand: Second Edition kicked off on September 12, 2016 and brought together over 50 style bloggers and 20 local brands for a night of fashion, fun and friendship.
The Digital
Fashion
Society
is a resource for marketers, entrepreneurs, fashionistas and small business owners of all forms. We share insights, strategies and thoughtful opinions on how to improve your brand presence and marketing online.
Four Reasons It’s Ok to NOT to Discount Independence Day
While a common practice for smaller fashion retailers, here are four reasons that its OK not to discount for Independence Day.
Five Odd Metrics to Track Influencer Engagement
So long as Instagram remains the Queen of Fashion Social Media, any changes to user influence will cause huge concerns. Here are five odd metrics to measure influencer engagement on the platform.
Five Lessons for Fashion Designers from Ohne Titel’s Closure
Ohne Titel’s closure, despite their commercial success, came as a shock to many. The missing piece was a strategic consultancy or fashion agency capable of helping them scale to the next level. Here are five key lessons on how a marketing or branding agency can help grow your business and ensure their success.
Blogger and the Brand Event Recap
The inaugural Blogger and the Brand was a night filled with fashion and friendship, as 40 of the most stylish local bloggers came together with 15 exciting brands to understand how to better collaborate and respectively grow one another’s brands.
How To Improve Your Fashion Email Marketing in Three Quick Steps
Most fashion entrepreneurs believe email marketing is a time-consuming necessity, but here are three simple steps to dramatically improve email marketing for your fashion, beauty or lifestyle brand.
Five Ways To Leverage Sales to Increase Branding
Fashion Entrepreneurs always look at sales as a function of branding, but here are a few ways to leverage sales activity to increase branding for fashion businesses.
Lucky Magazine Staffers Are “Lucky” Indeed
Most of the Lucky Magazine team that was laid off this past Spring have found new roles, some of which can affect the way you publicize your brand, positively. Here are some of the major moves of the Lucky staffers you should be aware of.
Five Tips for Building SEO Value Working with Bloggers / Influencers
Eleasha Ajadi of the Duchess of Fashion shares five essential tips for working with fashion bloggers / influencers to increase SEO value from her experience as a digital marketer.
How Does the Lucky Closure Affect Small Fashion Entrepreneurs
While the closure of Lucky’s print magazine is terrible news for the fashion and publishing industry overall, it offers small businesses a chance to look at their digital public relations strategy and better manage their outreach efforts and relationships.