Tango Leike’s presence in it’s native Argentina and Italy was strong, but lacking compared to competitors in the states. The brand needed support in a variety of areas, as their digital presence was oft-neglected due to high production demand (many of the shoes are still hand-crafted), trend and materials research and other product development. It also did not help that the only person responsible for marketing also had to handle creative direction, public relations and events for the brand. Ombre Digital was sought out as an external marketing and creative team for Tango Leike.