As a young brand, Lonia Shoes faces many of the same issues as virtually all new fashion businesses. The brand needed support in virtually every area from website development to social media to public relations all the way to design, production, manufacturing and logistics. Ombre Digital was brought in as the marketing and communications arm of Lonia Shoes, assisting with developing marketing strategy, web traffic, public relations, social media and more.
The Results
Lonia Shoes continues to see periods of definitive growth followed by increased brand engagement as we worked on various areas around the brand.
- Developed the brand’s first Brand Ambassador program, recruiting bloggers such as Six Foot Style, Adrianna Naomi and Style Ageless to promote the brand.
- Directly impacted eCommerce sales strategy by managing paid media through Facebook / Instagram and Google with the explicit goal of keeping web traffic steady, maintaining and often increasing month over month sales through traffic optimization.
- All
- Content Creation
- Digital, Web + Ecommerce
- Influencer Marketing
- PR + Events
- Strategy
What You Need
Figuring out the needs of our potential clients is a collaborative process, but it begins with you. Fill out the form below and we’lll get back to you in about 24 hours.