Most people don’t like being advertised to. This reality creates even more hurdles for brands as they seek to reach increasingly segmented consumers across a plethora of digital platforms. As a result, brands and marketers have to get more creative in choosing how to spread the word about their product or service. And they have, as
Do you remember the “Impossible is Nothing” campaign by Adidas? A quick refresh: the campaign highlighted boxing legend Muhammad Ali, long-distance runner Haile Gebrselassie, football icon David Beckham and NBA star Tracy McGrady, who challenge the impossible by taking risks, setting new records, changing conventions. It wasn’t about a sexy model or some state of the art technology
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