Sisters Raquel and Sofia of SIZ explain how the build and maintain the sustainable brand values and how this shapes marketing to customers.
Greenwashing, Coloring the Fashion Industry in Deception The green movement is booming, especially in the fashion industry. Consumers are realizing the disastrous impact fashion brands (most especially fast fashion brands) are having on the climate, workers, animals and the world’s oceans. The environmentally conscious consumer of today searches for “green” products. It’s a sentiment growing
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