OMBRE DIGITAL

Marcus Campbell

Marcus is the co-founder of Ombre Digital. With over a decade of experience in advertising, analytics , ecommerce, email, search, social and traditional marketing for startups, small and medium sized businesses, Marcus guides clients to greater profitability. When not developing or executing digital strategy, Marcus pursues a passion for basketball, exploring the city and learning more coding.

Is Sustainable Fashion Only for the Rich?

Natasha Harding of Cosmopolitan UK explores how advocates and consumers are finding ways to be sustainable despite high clothing costs.

On Trend Sustainable Fashion In the Wake of COVID-19

Amid the COVID-19 pandemic, fashion designers from all over the world have taken the initiative to promote sustainability, eco-friendliness, and inclusivity within the industry. The result? More consumers have taken these practices into account when purchasing new clothes.  But let’s look at the facts: retail sales across the globe and especially in the luxury sector
MARKETING | July 2, 2016

Four Reasons It’s Ok to NOT to Discount Independence Day

While a common practice for smaller fashion retailers, here are four reasons that its OK not to discount for Independence Day.

MARKETING | May 13, 2016

Five Odd Metrics to Track Influencer Engagement

So long as Instagram remains the Queen of Fashion Social Media, any changes to user influence will cause huge concerns. Here are five odd metrics to measure influencer engagement on the platform.

MARKETING | April 24, 2016

Five Lessons for Fashion Designers from Ohne Titel’s Closure

Ohne Titel’s closure, despite their commercial success, came as a shock to many. The missing piece was a strategic consultancy or fashion agency capable of helping them scale to the next level. Here are five key lessons on how a marketing or branding agency can help grow your business and ensure their success.

MARKETING | February 22, 2016

Blogger and the Brand Event Recap

The inaugural Blogger and the Brand was a night filled with fashion and friendship, as 40 of the most stylish local bloggers came together with 15 exciting brands to understand how to better collaborate and respectively grow one another’s brands.

MARKETING | October 23, 2015

How To Improve Your Fashion Email Marketing in Three Quick Steps

Most fashion entrepreneurs believe email marketing is a time-consuming necessity, but here are three simple steps to dramatically improve email marketing for your fashion, beauty or lifestyle brand.

MARKETING | October 4, 2015

Five Ways To Leverage Sales to Increase Branding

Fashion Entrepreneurs always look at sales as a function of branding, but here are a few ways to leverage sales activity to increase branding for fashion businesses.

MARKETING | August 14, 2015

Lucky Magazine Staffers Are “Lucky” Indeed

Most of the Lucky Magazine team that was laid off this past Spring have found new roles, some of which can affect the way you publicize your brand, positively. Here are some of the major moves of the Lucky staffers you should be aware of.

MARKETING | June 28, 2015

Five Tips for Building SEO Value Working with Bloggers / Influencers

Eleasha Ajadi of the Duchess of Fashion shares five essential tips for working with fashion bloggers / influencers to increase SEO value from her experience as a digital marketer.

MARKETING | June 16, 2015

How Does the Lucky Closure Affect Small Fashion Entrepreneurs

While the closure of Lucky’s print magazine is terrible news for the fashion and publishing industry overall, it offers small businesses a chance to look at their digital public relations strategy and better manage their outreach efforts and relationships.

MARKETING | June 6, 2015

Ten Filipina Fashion Bloggers You Should Follow

Any entrepreneur could learn a thing or two from these digitally savvy Filipina fashion bloggers who have used the Internet and their passion for fashion to propel themselves into the influencers they are today.

BE FEATURED

Have an interesting brand story? Get featured on our blog for free. Contributed posts are also welcome. Follow the link below for more details.

BLOG FEATURE

How We Socialize

By sharing our inspiration and small business advice for fashion, beauty and lifestyle brands on our favorite social channels.
INSTAGRAM
LINKEDIN
TWITTER
FACEBOOK