Let’s face it. While it’s essential to have paid media, and email marketing campaigns, these rarely bring that it factor. It’s not earned social media

In our current fashion and beauty landscape, you would be hard pressed to find a brand without language around their commitment to sustainability. Terms like

Influencer marketing has the greatest impact on Gen Z, as they grew up with mobile devices. But why do they trust influencers over most other forms of advertising?

Most people don’t like being advertised to. This reality creates even more hurdles for brands as they seek to reach increasingly segmented consumers across a plethora

So long as Instagram remains the Queen of Fashion Social Media, any changes to user influence will cause huge concerns. Here are five odd metrics to measure influencer engagement on the platform.

Now that Chiara Ferragni will appear on the cover of Vogue, how does this change the way you should handle your influencer marketing? Surprisingly, not much.

For many Fashion Marketers and Public Relations professionals, Twitter has become a strong channel for outreach and identifying new influencers that may be strong connections to the brands they represent. Here’s why.