As a young brand, Lonia Shoes faces many of the same issues as virtually all new fashion businesses. The brand needed support in virtually every area from website development to social media to public relations all the way to design, production, manufacturing and logistics. Ombre Digital was brought in as the marketing and communications arm of Lonia Shoes, assisting with developing marketing strategy, traffic, public relations, social media and more.
Lonia Shoes continues to see periods of definitive growth followed by increased brand engagement as we worked on various areas around the brand.
- Developed the brand’s first Brand Ambassador program, recruiting bloggers such as Six Foot Style, Adrianna Naomi and Style Ageless to promote the brand.
- Directly impacted eCommerce sales strategy by managing paid media through Facebook / Instagram and Google with the explicit goal of keeping web traffic steady, maintaining and often increasing month over month sales through traffic optimization.