Meet at Chrystie was the venue for the second-ever Blogger and the Brand and the chic, articulately detailed space mirrored the beauty and grace of the guests present that night. As Blogger and the Brand seeks to place a spotlight on those who happily pose for photographers and share their style unadulterated to the world, it also serves as a platform to connect those responsible for creating these garments these creative women wear everyday. The focus for the night was collaboration and networking, both in how to continuously create or establish such opportunities, but also how to extend these opportunities to established on an ongoing basis. The reason, Blogger and the Brand.
The second Blogger and the Brand opened to an inquisitive and excited group of young women, interested in seeing what all the buzz behind the event was, as the artistic haven of MEET at Chrystie proved to be an incredible allure for fifty-two amazingly creative women eager to network and connect with one another and other creative brands in attendance. From newer style bloggers like Sana Majeed of New York It Girls and Ohn Minyt of Ohn Minytyfresh to seasoned veterans like Alice Parr of Alice Parr, Lily Levy of Lily Levy Loves and Megan Hoole of Posh Du Jour, the room was bursting with the energy and photography as the topic of collaboration and networking permeated the night.
The night began with open networking as many bloggers poured in to meet and great one another and connect with the various brands in attendance, including labels such as Rebel Ideal, Kaer Brooklyn and Lidia May just to name a few. Vodka Mariette provided the fuel for the night with their custom Lumiere, a specialty cocktail made possible with their trademark Vanilla & Coconut Vodka in the classic white bottle. @helloitsjeanna also helped to keep the high energy spinning the hottest hits for the night, while looking equal parts the blogger crowd herself.
After developing new relationships and forming new friendships in the first half of the event, the bloggers quickly took their seats for the night’s panel discussion, an examination into key areas of blogger and brand relationships, such as proper methods of communication, ways to legally disclose advertising, effective uses of social media and new ways to create more visual content. The panel was proudly represented by an quartet of amazing women anchored by Rosa Heyman, Social Media Editor of Marie Claire and featuring Courtney Seamon and Kelly McFarland of Mimosas and Manhattan and Alexandra Carver, Head of Influencer Engagement at Obvious.ly Social. It was quite the honor to honest such an obviously talented and inspiring group of young women on the panel as their futures are nothing but bright.
Ninteenth Amendment setup a cute lounge in the space to help facilitate connections between the bloggers and the brands, many of which, including the likes of Rosina Mae and Lidia May, they personally invited and Craze App sponsored a cool style competition for all the bloggers attending that night.
To cap off the night, almost everyone walked away with gift bags, stocked with product generously provided by ECRU New York, The Lotus USA and swag from Shopping Links as well as the latest edition of Bella NYC Magazine. Brands including the aforementioned Lidia May, StyleMeister, Krys, Lonia Shoes and so many more graciously provided gift items as well, excited for an opportunity to collaborate with these emerging and established fashion bloggers, but also generally appreciative of the opportunity to take advantage of the buzzword for the night, collaboration.
Only in its second showing, Blogger and the Brand was a testament to the dedication of many creative individuals in fashion and proof that bloggers and brands are just looking for ways to better connect. Due to the many smiling faces seen exiting the room, plans are already underway for a men’s focused event preceding New York Fashion Weeks Men’s and third womenswear focused event this coming September.